Cale
Brand Identity
May 2021
The brand identity for Cale, a label specializing in herbal wine and non-alcoholic alternatives, establishes a visual language centered on organic textures and editorial restraint. Developed with graphic design by Meiwen See, the project balances e-commerce functionality with a refined aesthetic, utilizing a palette of olive, cream, and muted earth tones to evoke a contemplative, natural atmosphere. Techniques such as clean typography and deliberate color grading define the brand's commercial presence. Across both digital layouts and product photography, the work leans into minimalist composition, featuring recurring botanical motifs, still-life arrangements of red grapes and white roses, and structured UI illustration to highlight the brand's focus on natural ingredients.
Horizontal, Commercial, Earthy, Clean
Natural light
Alcoholic Beverages
Advertising Campaign
