Cale Brand Identity 2021

Description

A still life product arrangement for the Cale brand identity showcases a dark glass bottle with a light green label as the central hero object. Surrounding the bottle on a textured green-grey fabric surface are an open hardcover book resting with a gold watch draped across its pages, a crystal wine glass filled with red wine, an amethyst crystal cluster, and a tall grey taper candle in a brass holder. Additional decorative elements include a small wooden bowl, stacked books topped with a gold ring and a vintage perfume atomizer, a small brass vase with dried flowers, and a smoking stick of palo santo in a dark dish. The composition is captured with soft, natural lighting against a muted olive-green background, creating a calm and contemplative editorial aesthetic.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Fabric Texture

Context

Advertising Campaign