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BrandCale
ProjectBrand Identity
Diptych image featuring two women holding glasses of dark red beverage on the left, and white roses with grapes on the right against an olive background.

Cale Brand Identity 2021

Associated creatives

Meiwen See
Meiwen SeeGraphic Design

Tags

two women holding glassestwo womenwomen holding glasseswhite roses and grapeswhite rosesgrapesgreen checkered dresscheckered dresstan knit sweaterknit sweaterglass bottledark beverage

Description

This diptych image captures a sophisticated brand identity campaign for Cale. The left frame shows two women seated against an olive green backdrop, one wearing a green and white checkered sundress and laughing while holding a glass of dark liquid, and the other wearing a tan knit sweater and blue jeans while interacting with a dark glass bottle bearing the Cale label. The right frame features an artistic still-life arrangement of fresh white roses with green leaves and a cluster of red grapes resting against the same olive green background. The lighting is soft and natural, emphasizing warm textures, rich natural tones, and an organic lifestyle aesthetic.

Style

Editorial, Horizontal, Earthy, Organic

Techniques

Natural light

Industries

Beverages

Color

Olive (50%)
Pure White (30%)
Camel (20%)

Context

Advertising Campaign, Editorial