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BrandCale
ProjectBrand Identity
Close-up of a person holding a wine glass and another holding a cluster of red grapes against a neutral background for Cale brand identity.

Cale Brand Identity 2021

Associated creatives

Meiwen See
Meiwen SeeGraphic Design

Tags

red wine glasswine glassred winebunch of red grapesred grapesgrapes

Description

This commercial image for Cale features a minimalist composition with two people holding elements associated with winemaking. On the right, a person holds up a heavy bunch of fresh red grapes, while on the left another person holds the stem of a glass filled with red wine. The clean, earthy tones and soft lighting emphasize the natural textures of the fruit and beverage. The brand name Cale is centrally aligned in subtle lettering. Meiwen See contributed graphic design to the project.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Mustard (30%)
Burgundy (30%)
Jet Black (40%)

Context

Advertising Campaign