BrandCale
ProjectBrand Identity

Cale Brand Identity 2021
Associated creatives
Tags
Description
This diptych image showcases the brand identity and product photography for Cale herbal wine by Meiwen See. The left frame features a dark glass wine bottle with a pale green label, accompanied by a glass filled with red wine, fresh cherries, and small white flowers against a warm ochre background. The right frame displays two arms holding clusters of red grapes against a muted olive backdrop, adding an organic and sculptural element to the composition. Clean lighting and deliberate colour grading highlight the textures of the wine bottle label, glass, fruit, and florals.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
Alcoholic Beverages
Color
Jet Black (50%)
Sage (30%)
Background
Solid Colour
Context
Advertising Campaign