CaféCité

Sep 2025

The brand identity for CaféCité, developed by Rice Studios and illustrator Maxim Usik, establishes a cohesive visual language across the restaurant and food & beverage space. The project leans into a minimalist aesthetic, utilizing clean typography, a deep burgundy palette, and natural light to unify various touchpoints, including tactile print collateral, product packaging, and editorial merchandise. From isometric illustrations that capture the bustling atmosphere of the café to the functional design of custom takeaway boxes and menus, the identity emphasizes clarity and craft. The execution incorporates artistic vector-style drawings alongside live-action photography and motion graphics, maintaining a consistent brand presence whether in a physical interior or through digital promotional content.

Commercial, Vertical, Clean

Restaurants

Advertising Campaign