CaféCité Brand Identity 2025

Description

This brand identity project for CafeCite features a close-up composition of hands holding two stacked pink paper coffee cups printed with dark custom typography. The subject wears a plain white t-shirt, providing a clean minimalist backdrop that highlights the product design. Natural lighting casts soft shadows across the scene, emphasizing the smooth textures of the paper cups and the metallic ring on a finger. The project was created by Rice Studios and illustrator Maxim Usik.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Context

Advertising Campaign