Cadbury: Cadbury | Contagious Generosity

Sep 2020

Cadbury explores the spirit of community resilience in 'Contagious Generosity,' a documentary-style commercial. The film follows various acts of kindness, featuring volunteers preparing meals, neighbors crafting essential supplies, and children documenting their appreciation through handmade signs. Produced by OPC with creative oversight from Ogilvy Toronto, the project leans into a clean, horizontal aesthetic. The cinematography utilizes natural lighting to frame scenes across suburban and urban environments, emphasizing authentic human interaction throughout the live-action narrative. Sound and music design for the project were provided by TA2 Sound + Music, with post-production services handled by Rooster Post Production.

Documentary, Horizontal, Warm, Clean

Natural light

TVC / TV Commercial