Cadbury: Dawn Bunny
Brand
Date
Dec 2024
Description
Cadbury’s Dawn Bunny campaign features a cinematic narrative set within a quiet, nocturnal suburban environment. The film depicts a vintage delivery van moving through moonlight-bathed streets, methodically leaving chocolate eggs behind for residents to discover at daybreak. Developed by Saatchi & Saatchi Australia, the production utilizes a moody aesthetic and desaturated color palette to build a distinct, atmospheric quality. The live-action technique emphasizes the quiet stillness of the neighborhood, with post-production and VFX services provided by Fin Design + Effects to complete the nighttime sequences.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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