Cadbury
Dawn Bunny
Brand
ProjectDawn Bunny
Date
Dec 2024
Description
Cadbury’s 'Dawn Bunny' commercial, developed by Saatchi & Saatchi Australia, presents a quiet, cinematic narrative set within a residential suburban environment. The campaign leans into a moody aesthetic, capturing a nocturnal delivery sequence that follows the deposit of chocolate eggs along a moonlit street. The production utilizes live-action techniques to emphasize the atmosphere of a neighborhood at night. Post-production work by Fin Design + Effects rounds out the project, creating a desaturated visual tone that centers on the imagery of a vintage delivery van navigating quiet roads.
Style
Horizontal, Cinematic, Moody, Desaturated
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
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