Cadbury Cadbury | Contagious Generosity 2020

Description

This commercial video for Cadbury titled Contagious Generosity highlights communities coming together during difficult times through various acts of kindness and support. The sequences feature children holding homemade thank-you signs, volunteers preparing food for lunch giveaways, neighbours sewing masks, and community pantries stocked with essential goods. Set against suburban homes, city streets, and local shops, the video captures genuine human connection and community resilience. The cinematography employs natural lighting and documentary-style framing to create an authentic and touching narrative. Produced by OPC with music and sound by TA2 Sound + Music and agency work by Ogilvy Toronto.