C&A
Mother’s day
Brand
ProjectMother’s day
Date
Nov 2024
Description
This Mother’s Day campaign for C&A captures a series of candid street interviews reflecting on maternal relationships. Featuring a diverse range of individuals, the project channels a documentary-style approach to highlight personal stories and honest observations. The execution relies on live-action techniques, utilizing handheld camera work and soft, natural lighting to create an intimate feel. The narrative unfolds against varied urban environments, including city streets and canals, with subtitles providing accessibility across the multilingual sequences.
Style
Documentary, Horizontal, Clean
Color
Medium Grey
Beige
Background
Street
Context
Advertising Campaign, Documentary
Associated creatives
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