This Mother’s Day campaign for C&A centers on a series of candid, documentary-style interviews that explore maternal relationships. Filmed across diverse urban environments, including city streets and canals, the project leans into an authentic tone through handheld camera work and natural lighting.
The film features a variety of individuals sharing personal reflections on motherhood, with subtitles provided throughout to accommodate multiple languages. The execution prioritizes a clean, live-action aesthetic that highlights the spontaneity of the conversations.
