C&A: Mother’s day
Brand
Date
Nov 2024
Description
This Mother’s Day campaign for C&A centers on a series of candid, documentary-style interviews that explore maternal relationships. Filmed across diverse urban environments, including city streets and canals, the project leans into an authentic tone through handheld camera work and natural lighting. The film features a variety of individuals sharing personal reflections on motherhood, with subtitles provided throughout to accommodate multiple languages. The execution prioritizes a clean, live-action aesthetic that highlights the spontaneity of the conversations.
Style
Documentary, Horizontal, Clean
Color
Medium Grey
Beige
Background
Street
Context
Advertising Campaign, Documentary
Associated creatives
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