C&A

Apr 2024

C&A presents its 2024 denim campaign, a fashion-focused series that highlights the versatility of its latest collection through a clean, commercial lens. Captured by photographer Hick Duarte with styling from Antonio Frajado, the visuals centre on texture and fit, utilising a minimalist studio backdrop to ensure the denim washes and garment details remain the focal point. The project features model Isis Bataglia, who appears across both solo and group compositions. The art direction incorporates bold typographic elements and bright, balanced lighting to maintain a modern aesthetic suitable for high-street retail across the fashion category.

Vertical, Commercial, Clean

High Street Fashion

White Seamless

Advertising Campaign