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C&A: C&A Jeans 2024

Brand
Date

Apr 2024

Description

The C&A Jeans 2024 campaign highlights the latest seasonal denim collection through a series of studio portraits and group shots. Photographed by Hick Duarte, the visuals lean into a clean, commercial aesthetic that emphasizes garment texture and fabric washes. Fashion editor and stylist Antonio Frajado leads the styling, showcasing diverse denim pieces ranging from classic jackets to structured vests. Featuring model Isis Bataglia, the campaign utilizes a neutral and navy-blue backdrop to maintain a focused, minimal presentation. The project captures a modern look through the use of clean lighting and balanced, vertical compositions.

Style

Vertical, Commercial, Clean

Color
Denim
Jet Black
Background

White Seamless

Context

Advertising Campaign

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