Byredo

Jul 2024

For the Byredo Kantha Blueprint Fall 2024 ad campaign, creative director Ben Gorham leans into an austere, high-concept visual language that elevates the everyday accessory to a piece of sculptural art. Captured by photographer Luis Alberto Rodriguez, the series employs a cinematic approach characterized by intense low-key chiaroscuro lighting and dramatic studio strobe setups, which strip away the superfluous to highlight the intrinsic architectural quality of the Kantha Blueprint bag. Through a lens of editorial minimalism, the campaign oscillates between intimate portraiture and cold, tactile commercial still life, often juxtaposing the leather goods with raw, organic elements like potatoes to emphasize the rugged, hand-stitched detailing of the product. Featuring models like Bibi Breslin, the images channel a moody, introspective energy where the human figure acts as a deliberate frame for the bag's distinctive silhouette. Stylist Katie Burnett anchors the aesthetic in a dark, textured palette, while the deliberate use of grainy, high-contrast imagery reinforces the campaign's sophisticated, art-house sensibilities. By eschewing typical fashion tropes for this stark, evocative narrative, the collaboration between Rodriguez and the Byredo team transforms the accessory into a centerpiece of a deeper, almost rhythmic visual composition that rewards a long, searching gaze from the viewer.

Editorial, Vertical, Cinematic

Studio strobe, Low-key / chiaroscuro

Bags & Accessories, Fashion