Byredo’s holiday campaign transitions between pastoral outdoor settings and intimate, hearth-side interiors to capture the brand's seasonal narrative. The live-action project centers on a group of young adults engaged in festive rituals, from unboxing gifts to quiet moments shared with an Irish Setter.
Produced by YOUTH MODE, the film utilizes cinematic slow motion and warm lighting to emphasize natural textures throughout the scenes. The production features a sonic landscape provided by YOUTH MODE, grounding the visual aesthetic in a nostalgic, 1980s-inspired tone.
