Burna Boy standing laughing while a woman sits on a red leather sofa in a home library with bookshelves.

Burna Boy and a diverse group of models pose in a modern room for an On Running campaign shot by Ronan Mckenzie.

Burna Boy in a white t-shirt and black trousers wearing red sneakers on a wooden floor

Burna Boy, a woman with red hair, and another person posing against a plain background for On Running campaign.

High-angle view of Burna Boy and a group gathered in a living room, wearing white t-shirts and red shoes.

Burna Boy holding hands with a woman wearing a plaid skirt in a minimalist interior with vintage audio gear.

On Running Burna Boy x ON 2026

About

On Running collaborates with entertainer Burna Boy in this sportswear and lifestyle campaign. Photographed by Ronan Mckenzie, the imagery leans into a documentary-style perspective, capturing candid interactions within a warm, domestic setting filled with records and vintage audio equipment. The project highlights a mix of contemporary athletic and casual apparel, with a distinct emphasis on technical footwear. The visual direction utilises natural light and analogue film techniques to create a grounded, textured aesthetic that focuses on the interplay between the subjects and the minimalist, light-filled interior environments. Fashion styling is provided by Peninah Amanda, with hair styling by Amidat Giwa, makeup by Ammy Drammeh, and set design by Ibby Njoya.