Burberry It’s Always Burberry Weather: Postcards from London - Tour Guide 2025

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Burberry explores its connection to English outdoor heritage in this latest campaign, featuring a group of individuals navigating a historical London courtyard. The series highlights the brand's iconic outerwear, emphasizing functional layering in a naturalistic, documentary-style narrative. Directed with a focus on clean, live-action technique, the production frames the collection within a tour-guide setting. Lane & Associates managed the creative development, capturing the interplay between the movement of the group and the classical architecture of the site.