BOSS: Spring 2026 Ad Campaign
Brand
Date
Jan 2026
Description
BOSS presents its Spring 2026 ad campaign, a luxury fashion showcase centered on model Wang Shun. The project leans into a minimalist aesthetic, featuring a bold monochromatic and primary color palette of deep red, black, and white. Captured in a studio setting with clean, directional lighting, the series highlights textured knitwear and tailored suiting. The imagery incorporates graphic compositions, pairing the subject with a black horse to establish sharp, high-contrast silhouettes.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Background
Coloured Seamless
Context
Advertising Campaign
Associated creatives
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