BrandBOSS
ProjectSpring 2026 Ad Campaign

BOSS Spring 2026 Ad Campaign 2026
Associated creatives
Tags
Description
This vertical studio portrait from the BOSS Spring 2026 ad campaign features model Wang Shun standing against a vibrant red backdrop alongside a large black horse. He wears a tailored grey suit jacket and matching trousers over a plain white t-shirt, accessorized with a vibrant red sweater tied securely across his shoulders. His outfit is completed with casual white sneakers featuring dark detailing. The lighting is clean and directional, casting subtle shadows that define his form and the horse's sleek coat. The composition places Wang centrally in the frame with one hand in his pocket while the horse stands directly behind him to his right.
Style
Vertical, Commercial, Saturated, Clean
Industries
Luxury Fashion Houses
Color
Medium Grey (50%)
Crimson (30%)
Pure White (20%)
Background
Coloured Seamless
Context
Advertising Campaign