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Model Wang Shun in a grey suit with a red sweater tied over his shoulders standing next to a black horse against a red background.

BOSS Spring 2026 Ad Campaign 2026

Associated creatives

Tags

Description

This vertical studio portrait from the BOSS Spring 2026 ad campaign features model Wang Shun standing against a vibrant red backdrop alongside a large black horse. He wears a tailored grey suit jacket and matching trousers over a plain white t-shirt, accessorized with a vibrant red sweater tied securely across his shoulders. His outfit is completed with casual white sneakers featuring dark detailing. The lighting is clean and directional, casting subtle shadows that define his form and the horse's sleek coat. The composition places Wang centrally in the frame with one hand in his pocket while the horse stands directly behind him to his right.

Style

Vertical, Commercial, Saturated, Clean

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Crimson (30%)
Pure White (20%)

Background

Coloured Seamless

Context

Advertising Campaign