BOSS: Naomi x BOSS Fall/Winter 2024

Sep 2024

The Naomi x BOSS Fall/Winter 2024 campaign presents a bold exploration of texture and monochromatic color theory. Designed by Naomi Campbell, the collection leans into architectural silhouettes and tactile fabric contrasts, set against a consistent, muted purple studio backdrop. The visuals utilize soft lighting and clean compositions to highlight the interplay between voluminous faux-fur outerwear and minimalist, draped tailoring. Photographed by William Arcand, the campaign features models Amar Akway and Sijia Kang, with styling by Patti Wilson. The project is defined by a graphic and moody aesthetic, incorporating elements of chiaroscuro to add depth to the collection's rich, desaturated palette. Art direction by Milan London ensures a cohesive visual identity across the editorial and commercial assets.

Editorial, Vertical

Soft Light

Coloured Seamless

Advertising Campaign