BOSS

Sep 2024

The Naomi x BOSS Fall/Winter 2024 campaign presents a graphic exploration of texture and silhouette, set against a consistent monochromatic purple backdrop. The collection focuses on architectural layering, contrasting voluminous faux-fur outerwear with clean, draped garments to establish a polished editorial aesthetic. Photographer William Arcand captures the collection through moody, soft lighting that emphasizes the tactile nature of the textiles. Stylist Patti Wilson brings a curated edge to the project, working alongside art director Milan London to balance asymmetrical forms with minimalist set composition. The campaign features models Amar Akway and Sijia Kang, with beauty direction by hair stylist Neil Moodie and makeup artist Gloria Rico.

Editorial, Vertical

Soft Light

Designer Fashion

Coloured Seamless

Advertising Campaign