BOSS
Boss WI24 Ski Campaign
Nov 2024
The BOSS WI24 Ski campaign showcases a technical approach to winter fashion, focusing on performance-oriented apparel and gear. Photographed by Chloe Le Drezen with art direction by Theresa Baena, the series features models Diogo Gomes and Sabine Glud across a collection of clean, studio-based portraits. The imagery utilizes a minimalist, neutral background to emphasize the sculptural quality and contrast paneling of the outerwear. The aesthetic employs directional lighting to highlight the textures of technical fabrics, helmets, and branded accessories. Hair stylist Neil Moodie and makeup artist Gloria Rico supported the production, with casting direction by Julie Sinios. The campaign adopts a commercial and editorial tone, leaning into a monochromatic palette with crisp, clean finishes.
Vertical, Commercial, Clean
Grey Seamless
Advertising Campaign
