BOSS

Nov 2024

The BOSS WI24 Ski campaign showcases a technical performance collection through a series of editorial portraits. Photographed by Chloe Le Drezen with art direction by Theresa Baena, the imagery maintains a clean, athletic aesthetic by utilizing minimal studio backgrounds and directional lighting. The portraits highlight the intricate textures of winter apparel, ranging from contrast-paneled jackets to white ski suits and branded performance gear. The project features styling by Neil Moodie and Gloria Rico, who balance technical protective elements with polished grooming. Casting directors Julie Sinios selected models Diogo Gomes and Sabine Glud to anchor the campaign. The work employs a desaturated, cool palette that emphasizes the sculptural design of the outerwear and the functional branding of the collection.

Vertical, Commercial, Clean

Grey Seamless

Advertising Campaign