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Brand
BOSS
ProjectBoss WI24 Ski Campaign
Model in black ski jacket and matching pants wearing a ski helmet against a neutral gradient background

BOSS Boss WI24 Ski Campaign 2024

Associated creatives

Chloe Le Drezen
Chloe Le DrezenPhotographer
Theresa Baena
Theresa BaenaArt Director
Neil Moodie
Neil MoodieHair Stylist
Gloria Rico
Gloria RicoMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Diogo Gomes
Diogo GomesModel
Sabine Glud
Sabine GludModel

Tags

man in black ski jacketblack ski jacketski jacketman wearing ski helmetski helmetblack ski pantsski pants

Description

This portrait from the Boss WI24 Ski Campaign features a male model standing against a dark neutral studio background. He wears a dark performance ski jacket with contrasting grey panelling and branding across the chest, paired with matching trousers and white footwear. A black ski helmet with goggles rests on his head, completing the winter sports aesthetic. The lighting is directional and moody, casting soft shadows across the floor and highlighting the technical details of the outerwear. Chloe Le Drezen captured the campaign with art direction by Theresa Baena, hair by Neil Moodie, and makeup by Gloria Rico.

Style

Vertical, Commercial, Moody

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Grey Seamless

Context

Advertising Campaign