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BOSS

BOSS GREEN SPRING
Brand
Date

May 2024

Description

The BOSS Green Spring campaign presents a collection of technical sportswear through a clean, minimalist lens. Captured against a stark, high-key white seamless studio backdrop, the imagery leans into a palette of monochromatic neutrals accented by subtle, vibrant light streaks and chromatic prisms. The visual execution emphasizes the structural integrity and texture of performance-ready garments, including quilted outerwear, utility accessories, and aerodynamic eyewear. Photographed by Benjamin Werner under the creative direction of Marco Falcioni, the project utilizes sharp, high-contrast directional lighting to define the athletic silhouettes. Fashion styling by Danielle van Camp balances layered technical apparel with distinct graphic elements, while casting by Monika Domarke features model Rafael Mayers in a series of portraits that highlight the integration of sportswear aesthetics with contemporary design.

Style

Lifestyle

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