BOSS: BOSS GREEN SPRING

May 2024

The BOSS Green Spring campaign presents a contemporary exploration of technical performance wear. Photographed by Benjamin Werner and executed under the creative direction of Marco Falcioni, the project leans into a minimalist aesthetic, utilizing a stark white seamless backdrop to focus on the interplay of fabric textures, angular graphics, and layered silhouettes. The series captures model Rafael Mayers in a range of activewear, from quilted puffer jackets and utility-driven anoraks to hybrid athletic ensembles. Featuring styling by Danielle van Camp, the imagery employs clean, high-key lighting, frequently punctuated by deliberate lens flares and subtle color-tinted rim highlights that underscore the collection's modern, futuristic sensibility. Casting by Monika Domarke completes the production, anchoring the campaign in a sleek, pared-back visual language.

Lifestyle