Brand
ProjectBOSS GREEN SPRING

BOSS BOSS GREEN SPRING 2024
Associated creatives
Tags
Description
A striking black and white portrait featuring model Rafael Mayers for the BOSS Green Spring campaign, photographed by Benjamin Werner with creative direction by Marco Falcioni. Mayers poses facing the camera wearing futuristic, translucent BOSS shield sunglasses and a light-toned athletic crewneck t-shirt with a dot-matrix BOSS logo across the chest. Danielle van Camp styled the clean, modern look, cast by Monika Domarke. The lighting creates sharp contrasts and defined shadows under the chin and bridge of the frame against a bright white background.
Style
Vertical, Commercial, Monochrome
Techniques
Hard Light
Industries
Eyewear
Color
Pure White (70%)
Jet Black (20%)
Background
White Seamless
Context
Advertising Campaign
