Blank Street Coffee: Post Room

Jan 2026

Blank Street Coffee introduces its Post Room initiative, a retail activation developed in collaboration with agency Backlash. This immersive pop-up experience integrates a functional InPost locker station directly into the coffee house environment. The space features signature sage green walls and bespoke shelving units, blending retail utility with the brand's beverage service. The activation leans into a warm, cohesive aesthetic, highlighting the interaction between customers and staff as they navigate the post office-themed environment. Executing through live-action technique, the project utilizes clean lines and warm lighting to maintain a consistent visual identity. The activation offers a focused look at how the brand occupies physical spaces through utility-driven design.

Horizontal, Commercial, Warm, Clean

Retail Store

Advertising Campaign, Event / PR