Rascals
Music Box Pop-up
Brand
ProjectMusic Box Pop-up
Date
Jan 2026
Description
Rascals launched an experiential pop-up activation titled Music Box, situated along the River Thames with views of the London skyline. The installation features a large, turquoise structure styled as a wrapped music box, complete with interactive wind-up elements and integrated video displays. The project incorporates drone footage to capture the scale of the activation within the urban environment, supported by natural light to highlight the branding and interactive design. Creative agency Backlash managed the production of this commercial campaign, which encourages public engagement through live participation.
Style
Horizontal, Commercial, Clean
Techniques
Natural light, Drone footage
Industries
CPG / Packaged Food
Color
Sky Blue
Pure White
Background
Street
Context
Advertising Campaign, Event / PR
Associated creatives
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