BEYA: Brand Identity
Brand
Date
Jun 2023
Description
KR8 bureau develops a comprehensive brand identity for BEYA, centered on a minimalist aesthetic defined by a bold red and cream palette. The visual system leverages clean typography and abstract geometric vector motifs, applied across a diverse range of touchpoints including printed collateral, textile design, and digital interfaces. The execution emphasizes modernist form and high-contrast composition, seen throughout the editorial layouts, stationery, and large-format outdoor placements. Throughout the project, the design maintains a rigorous typographic hierarchy and structured grid systems to ensure consistency across physical and screen-based media.
Style
Horizontal, Clean, Commercial
Techniques
Typography
Color
Pure White
Context
Advertising Campaign
Associated creatives
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