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Red and white patterned textile pieces resting on a rough gravel and stone ground next to a metal chain.

BEYA Brand Identity 2023

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Description

This brand identity project for BEYA by KR8 bureau features red and white patterned textile pieces laid out directly on a rough, stony ground. A weathered metal chain runs diagonally across the upper left corner of the frame, contrasting with the smooth fabric surface. The composition is captured from a high-angle perspective under bright natural lighting, highlighting the textures of the gravel and fabric. The red geometric and abstract motifs stand out sharply against the stark white base of the material.

Style

Artistic, Vertical, Earthy, Grainy

Techniques

Natural light

Color

Pure White (60%)
Crimson (40%)

Background

Stone Texture

Context

Advertising Campaign