AJA

Oct 2022

The brand identity project for AJA showcases a cohesive visual system across packaging, print collateral, and digital assets. Executed by KR8 bureau, the design program integrates minimalist typography with structural graphic elements, emphasizing the brand's plant-based beverage category through a clean, geometric aesthetic. The identity balances sleek modern branding with organic textures, utilizing botanical motifs and natural light to provide a polished presentation for the product line. Techniques including vector-based logo development and structured typography grids define the overall visual narrative. The project transitions from focused product photography to editorial poster layouts, maintaining a consistent minimalist style throughout the brand's physical and digital applications.

Commercial, Clean

Beverages

E-commerce / Product