BrandBEYA
ProjectBrand Identity

BEYA Brand Identity 2023
Associated creatives
Tags
Description
A top-down editorial photograph displays a stack of identical booklets designed by KR8 bureau for the brand identity project BEYA. Each booklet features a heavy textured white paper cover displaying a large rectangular red field enclosing an organic, amoeba-like cream illustration in the center. The word BEYA is printed in spaced capital letters across the top margin, while Growth Index appears at the bottom alongside the numbers 09 and 2021. The stack rests upon a neutral off-white surface, casting a long, angular dark shadow diagonally to the right from crisp, directional lighting.
Style
Vertical, Commercial, Clean, Matte
Techniques
Typography, Screen print / silkscreen
Color
Scarlet (60%)
Cream (40%)
Background
Paper Texture
Context
Advertising Campaign, Editorial