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Stacked branded booklets with bold red covers and cream organic shapes casting a sharp dark shadow on light paper

BEYA Brand Identity 2023

Associated creatives

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Description

A top-down editorial photograph displays a stack of identical booklets designed by KR8 bureau for the brand identity project BEYA. Each booklet features a heavy textured white paper cover displaying a large rectangular red field enclosing an organic, amoeba-like cream illustration in the center. The word BEYA is printed in spaced capital letters across the top margin, while Growth Index appears at the bottom alongside the numbers 09 and 2021. The stack rests upon a neutral off-white surface, casting a long, angular dark shadow diagonally to the right from crisp, directional lighting.

Style

Vertical, Commercial, Clean, Matte

Techniques

Typography, Screen print / silkscreen

Color

Scarlet (60%)
Cream (40%)

Background

Paper Texture

Context

Advertising Campaign, Editorial