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ProjectBrand Identity
Three colorful illustrated coffee flavor cards with playful retro typography against a solid brown background.

Brand Identity 2024

Associated creatives

Anak
AnakGraphic Design
Navarra.is
Navarra.isGraphic Design
Rhombus Studio
Rhombus StudioGraphic Design
North
NorthGraphic Design
PORTO ROCHA
PORTO ROCHAGraphic Design

Tags

coffee flavor cardscoffee cardsflavor cardsillustrated cardscoffee packaging

Description

This project features brand identity design for Bettr, showcasing three distinct coffee flavour cards displayed against a warm brown background. Each card utilizes bold, retro-inspired typography and whimsical character illustrations to highlight coffee varieties including Parachute, Basket Case, and Kenya AA. The layout incorporates descriptive tasting notes, origin details, and compositional breakdowns within a clean graphic arrangement. The overall aesthetic combines vibrant primary background tones with detailed line art and structured typography.

Style

Horizontal, Commercial, Graphic, Retro

Techniques

Typography, Vector

Industries

Beverages

Color

Lemon (30%)
Cream (40%)
Burnt Orange (30%)

Background

Solid Colour

Context

Advertising Campaign