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Airbnb: Brand Identity

Brand
Date

Jan 2021

Description

Airbnb introduces a refreshed brand identity for its design division, integrating vibrant UI illustration and vector storytelling. The project channels a contemporary aesthetic that blends commercial interface design with layered, expressive character portraits. Led by PORTO ROCHA, the creative initiative includes significant contributions from a wide team of illustrators and web developers. The visual language utilizes bold blocks of colour and dynamic line art, showcased here across digital display mockups and desktop environments featuring natural light and clean, organized workspaces.

Style

Horizontal, Commercial, Clean

Context

Website / Web

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