Airbnb
Brand Identity




Brand
ProjectBrand Identity
Date
Jan 2021
Description
Airbnb’s brand identity project expands the platform’s visual language through a synthesis of UI illustration and web development. The work leans into a vibrant, illustrative aesthetic, incorporating bold colour palettes and dynamic line art across digital interfaces and physical workspaces. Developed by PORTO ROCHA, the initiative features graphic portraits and storytelling elements integrated into a clean digital framework. The visual system, captured by photographer Sarah Hopp, combines contemporary vector graphics with functional layout design to support the brand's creative identity.
Style
Horizontal, Commercial, Clean
Industries
Apps & Digital Platforms
Context
Website / Web
Associated creatives
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