Bershka: NEW GARDEN
Brand
Date
Apr 2025
Description
The New Garden campaign for Bershka captures the seasonal transition into spring through a series of minimalist studio compositions. The fashion editorial project highlights a collection centered on vibrant floral motifs, botanical appliqués, and strappy footwear. Photographer Javier Avila and fashion stylist Fer Sempere collaborate on the visuals, which utilise natural light and a crisp, clean aesthetic. The imagery balances high-contrast editorial poses against a neutral white backdrop, occasionally incorporating artificial turf to reinforce the collection’s floral theme.
Style
Editorial, Vertical, Clean
Industries
Color
Pure White
Background
White Seamless
Associated creatives
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