Bershka: CASUAL
Brand
Date
Jul 2024
Description
Bershka presents CASUAL, a high street fashion project featuring model Puck Schrover. Captured through a series of editorial portraits, the imagery emphasizes clean lines and modern apparel textures against minimal, high-key studio and outdoor settings. The project leans into an analogue aesthetic, frequently incorporating film frame borders to frame the compositions. Fashion direction by Juan Arias and photography by Selim Soysal prioritize soft, diffused lighting to highlight the collection's versatile basics and structured denim pieces.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Soft Light
Industries
Color
Pure White
Background
White Seamless
Context
Lookbook
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