Bershka

Jul 2024

Bershka’s CASUAL project highlights a collection of modern, minimalist apparel captured through a series of crisp studio and outdoor portraits. The editorial imagery showcases a focus on clean lines and modern garment textures, featuring a variety of seasonal staples including utility cargo pants, structured denim, and ribbed basics. Photographer Selim Soysal and Fashion Director Juan Arias collaborate on this campaign, utilizing soft, diffused lighting and analogue film frame borders to lend a textural, editorial quality to the work. The series stars model Puck Schrover, whose versatile posing emphasizes the collection's focus on ease and contemporary style.

Editorial, Vertical, Clean, Minimalist

Soft Light

High Street Fashion

White Seamless

Lookbook