Berkshire Hathaway HomeServices

Born This Way - Open House

Brand

Date

Mar 2026

Description

Berkshire Hathaway HomeServices explores the ambitions of a young real estate enthusiast in the commercial spot 'Born This Way - Open House.' The narrative follows a young boy as he transforms a backyard wooden playhouse into a property listing, complete with furniture, signage, and typed descriptions, before welcoming neighborhood children to an open house. Developed by agency BBDO MW, the production captures a suburban setting through a warm, cinematic lens. The piece utilizes natural light to emphasize the whimsical nature of the project, leaning into a humorous tone that frames the real estate experience through a youthful, enterprising perspective.

Style

Humorous, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Real Estate Platforms

Color

Navy

Crimson

Pure White

Background

Park