Berkshire Hathaway HomeServices

Born This Way - Open House

Brand

Date

Mar 2026

Description

Berkshire Hathaway HomeServices presents 'Born This Way – Open House,' a commercial spot that leans into a humorous narrative centered on a young boy acting as a real estate agent for his backyard fort. Through a live-action technique, the project highlights the brand’s presence in the real estate sector by paralleling professional property marketing with childhood play. The spot was developed by agency BBDO MW and produced by ArtClass, with production services provided by Vagabond. The film uses natural light and a cinematic aesthetic to frame the suburban setting, capturing the attention to detail in the protagonist's miniature open house staging. Editorial and sound work were completed by Whitehouse Post and Yessian Music respectively.

Style

Humorous, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Real Estate Platforms

Color

Navy

Crimson

Pure White

Background

Park