Peacock
Bel-Air TV Show Super Bowl Promo
BrandPeacock
Date
Jul 2026
Description
Peacock marks the return of the Bel-Air television series with a high-energy promo produced for the Super Bowl. The spot features Will Smith alongside the cast in a series of sequences that lean into rapid-fire, live-action techniques and cinematic visual rhythms. Working across diverse settings from residential interiors to airport terminals, the production utilizes split-screen sequences and energetic choreography to mirror the show's tone. Post-production and VFX were managed by Brickyard, with production handled by ArtClass.
Style
Horizontal, Action, Cinematic, Warm
Industries
Streaming Platforms
Color
Crimson
Jet Black
Context
TVC / TV Commercial
Associated creatives
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