Peacock
Bel-Air TV Show Super Bowl Promo
Brand
Date
Jul 2026
Description
Peacock presents a high-energy promo for the television series Bel-Air, designed to coincide with the Super Bowl. The piece features Will Smith and the show’s cast navigating a series of rapid-fire sequences, utilizing split-screen visuals, video call overlays, and coordinated dance numbers to match the rhythm of the series' theme song. Produced by ArtClass with post-production and VFX by Brickyard, the promo employs a live-action technique to transition between diverse environments, ranging from residential interiors to airport terminals. The edit leans into a cinematic aesthetic, characterized by fast-paced cuts and a warm color grade.
Style
Horizontal, Action, Cinematic, Warm
Industries
Streaming Platforms
Color
Crimson
Jet Black
Context
TVC / TV Commercial
Associated creatives
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