Peacock presents a high-energy promo for the television series Bel-Air, designed to coincide with the Super Bowl. The piece features Will Smith and the show’s cast navigating a series of rapid-fire sequences, utilizing split-screen visuals, video call overlays, and coordinated dance numbers to match the rhythm of the series' theme song.
Produced by ArtClass with post-production and VFX by Brickyard, the promo employs a live-action technique to transition between diverse environments, ranging from residential interiors to airport terminals. The edit leans into a cinematic aesthetic, characterized by fast-paced cuts and a warm color grade.
