Berkshire Hathaway HomeServices

Born This Way - Negotiator

Brand

Date

Mar 2026

Description

Berkshire Hathaway HomeServices presents 'Born This Way - Negotiator', a commercial spot highlighting the nuances of real estate interactions through a lighthearted suburban narrative. The film features a young girl engaging in a spirited negotiation over a dollhouse, grounding the brand's professional focus in a relatable, human moment. Produced by ArtClass with production services from Vagabond, the project leans into a warm, naturalistic aesthetic. The live-action technique uses soft natural light to capture the interaction, maintaining a clear, grounded visual tone across the horizontal frame. Agency work was led by BBDO MW, with post-production by Whitehouse Post - US and sound design by Yessian Music.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Real Estate Platforms

Color

Lavender

Denim

Background

House

Context