ENTKUNSTUNG: Brand Identity

Feb 2021

The brand identity for ENTKUNSTUNG spans physical packaging and digital art, anchoring a series of minimalist music and editorial releases. The project employs a stark, monochromatic aesthetic that leans into high-contrast lighting to highlight both tactile product surfaces and abstract, luminous digital renderings. Graphic designers Maximilian Mauracher and David Rindlisbacher oversee the typographic hierarchy, which pairs bold sans-serif lettering with complex 3D particle simulations by Herwig Scherabon. Photography by Felix Werinos documents the interplay between print media and digital interfaces, while sound design by Felipe Duque rounds out the multisensory execution. The work utilizes clean, minimalist techniques to reconcile classical forms with modern digital graphics.

Horizontal, Minimalist, Clean

Black Seamless

Advertising Campaign