Balmain: Holiday 2025-Resort 2026 Campaign
Brand
Date
Nov 2025
Description
Balmain’s Holiday 2025-Resort 2026 campaign captures the collection within the refined backdrop of a classic interior. The series leverages a blend of commercial and editorial aesthetics, moving between dynamic poses and staged candid interactions. Creative direction is led by Ezra Petronio and Lana Petrusevych, with photography by John Yuyi. The imagery utilizes hard light to define silhouettes and textures, balanced by softer, warm interior lighting that emphasizes the collection’s neutral and patterned palettes.
Style
Editorial, Vertical, Clean
Industries
Color
Jet Black
Context
Advertising Campaign
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