Balenciaga: Holiday 2025 Ad Campaign

Dec 2025

Balenciaga’s Holiday 2025 campaign presents a series of still-life vignettes centered on the brand's iconic leather goods and footwear. With creative direction by Demna and photography by Marie Valognes, the imagery utilizes a commercial, clean studio aesthetic to emphasize the tactile qualities of crinkled leather, metallic hardware, and embellished surfaces. The compositions juxtapose luxury accessories with playful, seasonal ephemera—including gingerbread cookies, travel essentials, and holiday-themed nail art. The editorial approach relies on crisp, polished lighting and vertical framing to isolate each product, creating a cohesive visual narrative that bridges high fashion with festive tradition.

Vertical, Commercial, Clean

Advertising Campaign