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Close-up of a hand placing a passport and boarding pass into a black leather handbag on a grey surface.

Balenciaga Holiday 2025 Ad Campaign 2025

Associated creatives

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Description

This image from the Balenciaga Holiday 2025 ad campaign, photographed by Marie Valognes with creative direction by Demna, features a close-up shot of a hand placing a passport and boarding pass inside a crinkled black leather handbag. The glossy black bag rests on a neutral grey studio surface alongside wrapped gift boxes, travel tags, and a bright green charm. Clean studio lighting highlights the textured leather surface and metallic hardware details. The composition focuses intimately on the accessory while subtle typography reads Season's Greetings and Balenciaga.

Style

Editorial, Vertical, Clean, Polished

Industries

Bags & Accessories

Color

Jet Black (70%)
Mint (30%)

Background

Grey Seamless

Context

Advertising Campaign