Target Back To School 2026

About

This dynamic commercial video for Target's Back To School campaign captures vibrant scenes of children and teens engaging in various school activities. The footage transitions through diverse settings, including a retail clothing store, school field, car interior, band practice in a classroom, and a library study session. Energetic youth participate in activities such as playing musical instruments, studying, sliding across grass, and applying makeup. Post production was handled by papercut. The visual style features bright, engaging colors and fast-paced editing typical of retail advertising.