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Brand
BACARDÍ
ProjectWale

BACARDÍ Wale 2025

Associated creatives

MAS-Music and Strategy
MAS-Music and StrategyMusic / Sound
The Barbarian Group
The Barbarian GroupAgency / Creative

Tags

walerapper walewale in studiobacardi campaign videomusic studio session

Description

This video features artist Wale in a recording studio collaborating on a musical project for Bacardi under the banner of Loud and Untameable. The footage captures behind-the-scenes interactions, studio recording sessions, and creative discussions with band members including Yerba Buena. The production blends live-action performance with authentic documentary-style coverage, highlighting the musical process and fusion of genres. Sound design and music production were handled by MAS-Music and Strategy alongside creative agency The Barbarian Group.