Selected: A/W 2026 Campaign 'HÅNDVÆRK'

Sep 2026

The A/W 2026 campaign for Selected, titled 'HÅNDVÆRK', leans into an artisanal aesthetic that foregrounds the tactile relationship between fashion and organic craft. Photographed by Jesper Damsgaard Lund, the editorial series captures a grounded, documentary-style narrative that emphasizes the interplay between crisp tailoring and raw, natural textures. Throughout the campaign, model Sofia Fanego is positioned within rustic, domestic workshops and outdoor landscapes, surrounded by botanical specimens, paper collages, and weathered architecture. The imagery—shot in monochrome and occasionally using natural light—highlights the grain of leather, tweed, and knitwear against organic elements like dried foliage and raw wood. The project, with casting by Julie Sinios, maintains a raw, filmic quality that frames the collection through an intimate, process-oriented lens.

Editorial, Vertical, Monochrome

Natural light, Analogue / film

Advertising Campaign