BOSS

Apr 2025

The BOSS x DB Lookbook SU25 project presents a seasonal menswear collection through a series of focused studio portraits. Photographed by Marco Cella, the campaign leans into a clean, minimal aesthetic, utilizing soft and directional natural light to emphasize the structured tailoring and fabric textures of the apparel. Fashion editor and stylist Joe McKenna curates a range of silhouettes, balancing sophisticated blazer-and-trouser combinations with casual hoodies and athletic-inspired sportswear. With casting directed by Julie Sinios, the imagery features models Cherif Douamba, George Barnett, and Takfarines Bengana set against neutral, two-tone backgrounds, allowing the palette of navy, olive, and beige to remain central to the commercial composition.

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