Selected

Mar 2026

The Selected SS26 campaign captures a masterclass in modern masculinity, blending the effortless intimacy of lifestyle imagery with the polished precision of high-end editorial fashion. Through the lens of photographer Dudi Hasson, the project explores a narrative of quiet reflection and understated style, perfectly suited for the luxury fashion house aesthetic. Central to the visual storytelling is model Kaplan Hani, whose presence grounds the campaign in a relatable, authentic reality. By utilizing medium format photography and natural light, Hasson achieves a tactile quality that elevates the textured fabrics and intricate patterns of the SS26 collection. The resulting portraits lean into a cinematic sensibility, where soft motion blur and monochromatic tones evoke a candid, lived-in atmosphere. Whether it is the subtle drape of a dark, textured polo shirt or the intricate detail of a navy blazer worn over an abstract floral shirt, every frame feels deliberate yet spontaneous. The campaign successfully moves away from traditional, rigid fashion staging, opting instead for an environment that feels tactile and soulful. By focusing on the interplay between the subject and his surroundings, the series functions as an immersive editorial, proving that the true power of luxury fashion lies in its ability to feel both aspirational and deeply human, capturing a timeless, refined vision for the coming season.

Editorial, Lifestyle, Vertical

Natural light

Luxury Fashion Houses, Fashion