Audi: This Is Audi
Brand
Date
Feb 2025
Description
Audi’s 'This Is Audi' campaign frames the brand’s luxury automotive lineup against a series of coastal and mountain landscapes. The film juxtaposes high-performance driving sequences with intimate shots of vehicle interiors, capturing a transition between raw environments and modern engineering. Developed alongside agency Scholz & Friends, the production utilizes drone footage to survey rugged terrain, while live-action techniques underscore the precision of the vehicles in motion. The edit is polished with warm colour grading that balances lifestyle exploration with technical design highlights.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Jet Black
Medium Grey
Pure White
Background
Road
Context
TVC / TV Commercial
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