This is Audi is a cinematic automotive campaign that highlights the brand's premium aesthetic through a series of atmospheric vignettes. The production spans coastal mountain roads and vast landscapes, framing the vehicles within a natural, outdoor context.
The creative direction, led by Scholz & Friends Hamburg, utilizes dynamic camerawork and aerial shots to bridge moody interior reflections with wide, sun-drenched vistas. The execution leans into a warm color palette, capturing the play of light across the landscape during golden hour and daytime sequences.
Produced by Markenfilm Crossing GmbH, the campaign relies on live-action techniques to emphasize the interplay between automotive design and the surrounding environment, supported by a distinct soundscape from Hello Robin.
