Audi: Sky Docs Idents 2024
Brand
Date
Apr 2025
Description
Audi returns to television with its 2024 Sky Docs Idents, a series of short-form commercial spots that draw parallels between precision-led crafts and modern automotive engineering. The campaign bridges the gap between culinary artistry and performance, pairing the detailed work of a professional chef with the sleek, deliberate design of an electric Audi vehicle. Produced by UNIT9 London with creative oversight from BBH London, the spots utilize live-action techniques to frame the charging and display of the EV within a refined, high-contrast visual environment. Post-production by ELMNTL and sound design by Wave Studios complete the horizontal-format project.
Style
Horizontal, Commercial
Industries
Color
Pure White
Charcoal
Background
Commercial Kitchen
Context
TVC / TV Commercial
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