Audi: Pure Imagination
Brand
Date
May 2025
Description
Audi presents 'Pure Imagination,' an automotive campaign that leans into a quiet, introspective aesthetic to highlight its electric vehicle range. The commercial utilizes low-key lighting and atmospheric color grading to frame scenes of domestic stillness, transitioning from intimate details of daily life to the reveal of the vehicle. Produced by Format and Pine Box Studios, the project employs live-action technique with a cinematic lens. Sound design and music by DRAGON FLY reinforce the moody, contemplative tone established by the visual narrative, while post-production and VFX were managed by Format and Color Refinery.
Style
Horizontal, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Color
Jet Black
Navy
Background
Living Room
Context
Brand Film / Corporate Video
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