Audi: More Than Meets The Eye
Brand
Date
Dec 2024
Description
Audi presents 'More Than Meets The Eye,' a commercial film that highlights the sleek exterior lines and design details of its luxury sedan fleet. Produced by Collider with creative agency DDB Sydney, the project utilizes a clean, minimalist studio aesthetic to focus on the vehicle's form. Technically driven by 3D render and CGI, the film features kinetic sculptural light installations suspended above the automobiles. These elements shift and rearrange to form text-based highlights of specific vehicle features, supported by precision VFX from Fin Design + Effects.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
3D render / CGI, VFX / visual effects
Industries
Color
Silver
Background
White Seamless
Context
TVC / TV Commercial
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