Audi
More Than Meets The Eye
Brand
ProjectMore Than Meets The Eye
Date
Dec 2024
Description
Audi presents 'More Than Meets The Eye,' a commercial film that highlights the sleek exterior lines and sophisticated design elements of their latest sedan line. The project leans into a minimalist aesthetic, featuring the vehicles within a high-key, clean studio environment. Execution centers on the integration of kinetic sculptural light installations. These suspended elements shift and rearrange to form typographic features, utilizing 3D render and VFX to articulate vehicle packages. Developed by DDB Sydney and Collider, the production features complex post-production from Fin Design + Effects.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
3D render / CGI, VFX / visual effects
Industries
Luxury Automotive
Color
Silver
Background
White Seamless
Context
TVC / TV Commercial
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